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    Meaning/target market

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    Meaning/target market
    Message from saturnurani posted on 23-02-2014 at 19:58:04 (D | E | F)
    Hello,

    can anyone tell me what is the exact meaning of "target market" please?
    I can't find the meaning in dictionaries.
    Thanks a lot.

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    Edited by lucile83 on 23-02-2014 21:24


    Re: Meaning/target market from passenger75, posted on 23-02-2014 at 20:05:56 (D | E)
    Hi
    A group of people whose needs and preferences match the product range of a company and to whom those products are marketed (=sent\exported)



    Re: Meaning/target market from willy, posted on 25-02-2014 at 12:02:19 (D | E)
    Hello!

    Here is another explanation:
    Link




    Re: Meaning/target market from narsimha, posted on 26-02-2014 at 08:50:51 (D | E)
    Hello,

    Target market stands for the people on whom you are concentrating to sell a product.

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    Edited by lucile83 on 26-02-2014 10:24



    Re: Meaning/target market from snigdha, posted on 26-02-2014 at 10:49:33 (D | E)
    Hello,

    Let me explain you with an example .
    If you check out Nirma their target market is low income group people.This target market may not be based only on income, it also depends on nationality , religion , race ,gender and the demographic factors.

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    Edited by lucile83 on 26-02-2014 12:00




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