DOC MARTENS |
It all started in wartime Munich when a doctor, Klaus Maertens, had a b';
ReadingText+='ad skiing accident. He decided to make himself a comfortable shoe to relieve the pain of walking. To';
ReadingText+='gether with a friend, Dr Herbert Funck, he designed a shoe with a special sole. Soon the'; ReadingText+=' two men were selling their product all over Germany, mostly to old women with foot trouble. The med'; ReadingText+='ical image lasted until 1959, when Maertens decided to find a company to produce the shoes outside G'; ReadingText+='ermany. He contacted R. Griggs & Co, a firm in Northamptonshire (England). Griggs anglici'; ReadingText+='zed the name which became "Dr Martens". The first British boots were made on 1 April 1960 and soon t'; ReadingText+='hey began to sell quite well. In the mid-60s the company discovered that their shoes wer'; ReadingText+='e worn by skinheads. They liked Docs because they wanted to look hard and intimidating. Later, Docs '; ReadingText+='were successful with punks. Then Doc Martens became the favourite shoes of students all o'; ReadingText+='ver Britains, and more and more young women began wearing them. Even the police began wearing Docs. '; ReadingText+='At first they came in only two models and two colours. But in the 80s new styles and colours appeare'; ReadingText+='d. Griggs began exporting in 1988, and Docs are now sold all over Europe and the U.S.A. '; ReadingText+='The company employs more than 2,500 people and manufactures 170,000 pairs of Docs a week. |