A HUNDRED BILLION HAMBURGERS |
Once upon a time, a businessman named';
ReadingText+=' Ray Kroc discovered a restaurant owned by two brothers. The restaurant served just four things: ham';
ReadingText+='burgers, French fries, milk shakes and coca cola. But it was clean and inexpensive, and the service ';
ReadingText+='was quick. Mr Kroc liked it so much that he paid the brothers so that he could use their idea and th';
ReadingText+='eir name: Mc Donald\'s. Beef, big business and fast service were the ingredients when Mr K'; ReadingText+='roc opened his first Mc Donald\'s in 1955. Four years later, there were 100 of them. Kroc knew Americ'; ReadingText+='ans liked success. So he put signs saying how many millions of Mc Donald\'s hamburgers people had bou'; ReadingText+='ght. In just four years, the number was one hundred million. Now, there are more than 13,000 Mc Dona'; ReadingText+='ld\'s restaurants from Dallas to Paris and from Moscow to Beijing. Anyone who wants to op'; ReadingText+='en a Mc Donald\'s must first work in one for a week. Then, they do a nine-month training programme, i'; ReadingText+='n the restaurants and at "Mc Donald\'s University" in Chicago. There they learn the Mc Donald\'s philo'; ReadingText+='sophy: quality control, service, cleanliness and cheap prices. Mc Donald\'s has strict rules, Hamburg'; ReadingText+='ers must be served before they are ten minutes old, and French fries, seven. Mc Donald\'s '; ReadingText+='has never stopped looking for new methods to attract customers, from drive-in windows to birthday pa'; ReadingText+='rties. Chicken, fish, salad and, in some places, pizza are now on the menu. Mc Donald\'s in Holland e'; ReadingText+='ven sells a vegetarian burger. Their international popularity shows they have found the recipe '; ReadingText+='for success. |