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Vocabulary: Business

To experienced economists, this vocabulary, though a little technical, will be easily understood. For average people who are simple consumers, not every word or expression will be clear... Only pick the concepts that you must understand and/ or use and which are very frequently heard in our present economic context.

 A breach of contract...

x

   To compete=> a competition

  Trademark...  
 Rock bottom prices

   A branch/ a mark

     unfair competition

A FEW EXPRESSIONS:

- to meet the needs of the customer (to satisfy them)

- to launch a product (to start selling a new product)

- to break into new markets

- to capture a market

- to carve out a share of the market

- to establish oneself  in a market

- to saturate the market

- business is good/ is bad!  Business is uncountable (verb in the singular)

- to go into voluntary liquidation

- to go into compulsory liquidation

     Why organise drive sales?

A sales drive	A sample
A trade fair	An exhibitor
To make a profit	To be in deficit
Compulsory liquidation	To go bankrupt/ bankruptcy
To refloat a company	A rescue plan

There's a HUGE difference between a "Trade fair" (or show/ exhibition) and The "Fair trade" (trade carried on under a fair-trade agreement.)

These words and expressions are very frequently heard, but not everyone of us has complete understanding and mastery of them...

Don't worry! In the test, there's no trap, and you should all pass with flying colours! Go for it!

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1. Since Uncle Tom started a trading agreementrunning the family businessa breach of contractI don't know five years ago, it has become profitable and very well-known in the district.



2. 'Not only has my new car a very good engine and a strong outletlaw of demandbrand imagelaw of supplyI don't know, but it is also beautiful and comfortable. I love driving it!'



3. In time of crisis and unemployment, workers often follow the law of domestic marketcompetitionsupply and demandI don't know and do not hesitate to move from one area to another busier one in order to find a steady job.



4. 'Sorry, Sir, I’m usually very attached to your products, but in the present and outrageous circumstances, I’ll go to the patentthe turnoverthe competitiona profit marginI don't know after complaining to your manager.'



5. In the area, the economic situation is such that farmers are selling off their surplus of fresh and organic fruits and vegetables at registered trademarkmarket researchrock-bottom pricesI don't know to avoid losing their production.



6. In our modern economy, companies must cancel a contractcarry out market researchset up a businessgo into liquidationI don't know in order to define their commercial strategies with the right objectives.



7. 'Our satisfactory home marketlaunch productprofit marginI don't know should enable us to invest in a new profitable machine.'



8. Because of the terrible storms following the drought, farmers have suffered a great outletturnoverbreachlossI don't know and fear for the survival of their agricultural exploitations.



9. Reducing the cost of finance to our firm will help us unfair competitionbreak into new marketstrading agreementsI don't know, while maintaining our improvement of quality and performance of our production.



10. Despite its growth, the Company has not significantly increased its overhead expensestrading agreementsbrand imageI don't know.



11. At his cousin’s wedding reception, Luke sampledcancelledsaturatedtradedI don't know all the dishes in the buffet. He was feeling a little sick afterwards! Greedy boy !